DotC United Group (DUG) is a technology company which creates and architects internet platforms to tackle globalization challenges and simplify complexities in the globalization process. Utilizing years of experience in localization, data-driven solutions, and diversified distribution channels, DUG services can simplify CTW (China to the World) process through structured and systematic planning and execution. We provide competitive and differentiated products and solutions by focusing on the pain points of the clients (companies and users) during globalization, and create values for clients to achieve a multi-win. Our products have served billions+ users and clients composed of Alibaba, Toutiao, NetEase、Tencent, Seasun, MiHoYo and Youzu Interactive.

DotC United Group integrates big data technology with its group business, based on its own big data technology and methods, serves the core business of the group and optimizes its business structure, effectively improving operational efficiency and accurately understanding user needs. At the same time, the Group's big data technology can also provide great guidance and data support for market control, strategic planning, internal management and other aspects. With its big data-based and user-centric products, promoted by fusion, DotC United Group is committed to bring better service and life to customers around the world through cutting-edge technology and the latest products.

Mission & Vision

Connecting the dots

We create our value by tackling all sort of complexities and challenges faced by our customers in the globalisation process with providing competitive and differentiated products & solutions.

Core Value


Keep up the promiseAdhere to business and individual ethnical standards
Maximize benefits for clients, shareholders, and employees


Take the responsibilityResponsible for product quality, company’s reputation, colleagues, families, and society

Team Spirit

Work hard and collaborateHelp each other and share oftenContribute and take the challenge


Innovation in technology and productsInnovation in management and servicesKeep up with technology advancement and pursue excellency

Management Principals


Respond fast and dare to try out new things


Openness and Transparency
Collaboration and Sharing


Learn about the problems and solve them


Learn from each other
Keep up with new technology


Find the talents and retain the talents


Introduction to Yi Shi - Founders & CEO of DotC United Group


Shi Yi is the founder & CEO of tech company DotC United Group. He studied computer science at Frankfurt Goethe University, majoring in economics and management. Shi is proficient in Chinese, German, English and other languages. He has been working in SEO, Social Media Marketing, Media Buying and other fields for nearly ten years.

In 2015, Shi founded DotC APPs Matrix which focuses on developing applications, sold Avazu's advertising assets to Shenzhen-listed gaming company Zeus Entertainment.

In 2017, Shi privatized Avazu and injected all its assets into DotC United Group.

Under the leadership of Shi, DotC United Group was selected into 2017 Pitchbook Global Unicorns, ranked in "2017 Chinese Unicorns List" by the Ministry of Science and Technology and listed in Hurun Greater China Unicorn Index 2018 Q1. Shi was recognized three times by Forbes as China's and Asia's top 30 under 30 entrepreneurs, and made to Fortune China 40 Under 40 2016, Hurun 30 Under 30 for China 2017, 36Kr 36 under 36 Great Entrepreneurs 2018, Tiger Roar Ten Years Outstanding Digital Technology Person in China Digital Marketing 2019, and 2019 CFS "Best Youth Role Model".


2015 - 2016 CEIBS (China Europe International Business School)

2007 - 2009 Goethe University Frankfurt (Johann Wolfgang Goethe-Universität Frankfurt am Main)


2019 CFS "Best Youth Role Model"

2019 Tiger Roar Ten Years Outstanding Digital Technology Person in China Digital Marketing

2018 36Kr 36 WISE Great Entrepreneur under 36

2018 Member of Tiger Roar Awards Panel

2017 Hurun 30 Under 30 for China

2017 Forbes 30 Under 30 Asia

2017 Forbes 30 Under 30 China

2016 Fortune 40 under 40

2014 Forbes 30 Under 30 China